Constraint is not the absence of choice; it is the presence of a strong opinion held early. Decide the grid, the palette, the type — then spend your energy on everything those decisions free you to ignore.
Choose the box, then forget it's a box.
A short defence of the fixed grid, the limited palette, and the single typeface.
Constraint is not the absence of choice; it is the presence of a strong opinion held early. Decide the grid, the palette, the type — then spend your energy on everything those decisions free you to ignore.
Choose the box, then forget it's a box.
